Coldr to lead multicultural communications for Ebay UK
LONDON – Marketing communications and diversity, equity and inclusion (DE&I) consultancy firm Coldr has been named a successful multicultural communications agency partner by eBay UK after a competition.
Coldr’s mandate is to provide strategic communications and integrate community partnerships as the online retailer seeks to expand its multi-million pound eBay for Change program, which aims to create jobs and opportunities in marginalized communities. and vulnerable people who have been hit hardest by Covid-19, helping to develop community businesses.
The agency will also support eBay with a diversity, equity and inclusion strategy and training for its marketing team, as the online marketplace continues to focus on its cultural fluidity and inclusiveness of its communications. marketing.
Sarah Heaney, Director of Communications and Social Impact at eBay UK, said: “We are delighted to be working with Coldr. The consulting firm’s understanding of our business, its approach to providing inclusive and impactful public relations, and its in-depth understanding of the communities we want to reach has left a mark on us. The UK is a melting pot of cultures and with 29 million customers buying from us every month, we believe we have the right strategic and creative partner in place to support us on our journey.
Coldr Managing Director Kamiqua Pearce, who founded the agency last year, added: “eBay is a dream customer for us and we look forward to working with their amazing, award-winning in-house team. We have an excellent program of work planned for the next 12 months, including community partnerships, media relations and cultural literacy training. It’s great to partner with the team as they look to accelerate eBay for Change, support even more small businesses and make a positive impact.